Quality jobs leads is directly related to your reputation and sales process. What does yours look like?
Paid advertising and long term organic (SEO) get eyeballs on your company. But what do they do when they land on your website, get on a sales call, and is there follow up process?
Lead generation and marketing are important to business growth but we have to see the big picture and understand the buying cycle of our prospective buyer also.
This is an important step in planning for successful marketing, sales, and advertising campaigns.
Here is the breakdown:
Gets attention – Google search Ads for example
Your website for example that tells people who you are, brand, story, etc
3. Sales process
– This is what happens after advertising and Marketing have been successful because trust and reputation need to be established before ANY sales can happen.